A drone for you
DJI Spark Drone
Strategy and Value proposition
Interaction Design
Branding and Visual Design
Helping to position the desirable drone
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DJI Spark Drone is one of the products in Elisa's online shopping mall. I first knew DJI Spark Drone in 2017 when Elisa wanted to promote it and build a different value proposition.
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In a series of short design sprints, I target the fact defined through Elisa's online shopping mall analysis. I design step-by-step and push DJI Spark Drone into desirable product and service that customers love.
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Existing page
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Give information +
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Focus functionality +
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Deliver values -
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Visibility of the product -
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Clear usability -
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Lead purchase ​ ​
A landing page
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Give information +
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Focus functionality +
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Deliver values +
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Visibility of the product +
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Clear usability +
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Lead purchase ​ ​+
B landing page
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Give information +
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Focus functionality +
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Deliver values +
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Visibility of the product +
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Clear usability +
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Lead purchase ​ +​
Design toward value creation
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Iterative design processes are a powerful way to define potential ideas, create a number of concepts, prototype, and test with users to learn what customers needs and motivation. The design process with DJI Spark Drone helps it gets viable value propositions faster.
Two value propositions from the initial process such as, " Have a good company during your trip", and "Promote your meet-up with a unique picture" emerge influenced online analysis.
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Some of the features that go into the solutions include:
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Deliver value
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Describe functions
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Show usability
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Create a product identity
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Renew a responsive desktop and mobile website
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Deliver value through design
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The design process results in delightful concepts to create value propositions. The benefit of the ideas and visual design, complemented by the branding and UI, allows DJI Spark Drone to deliver functions to make attractive.
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