0 or 1 =
the digital world
Client: dcresearch
Role: Visual designer
Logo renewal
Branding application(business card)
Digital contents design(web, twitter)
Bringing simplicity into cryptocurrencies
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Digital Currency Research(dcresearch) is a consulting and research firm based in Finland to provide data-driven and creative solutions for clients. dcresearch came out with a need to deliver information to bitcoin, cryptoassets, and blockchain technology. dcresearch operates digital platforms, such as websites, Twitter, Medium, and e-newsletters to network.
dcresearch asked me to help them to design a logo that formulates their brand value. Inspired by the digital elements, I create the logo which is simplified and scalable with adaptability. The color(black&white) represents the digital world, 0 and1.
Before After
Basic
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Grid
"Less is More"
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With +5 years of experience in cryptocurrencies, dcresearch brand has built a higher reputation in that filed. However, the logotype designed with graphically complex typography was in need of simplifying to convey much clear brand value. In addition, the brand name changes from Digital Currency Research to dcresearch since it has bigger recognition among clients.
Through iterations of design processes, I converged on a triangle that delivered the sense of minimalism and digitalizing. I approached the brand renewal to appreciate dcresearch's goal and future vision to take shape. The black and white color establishes simplicity and calm mood while bearing digitalizing currencies. A simplified modern logotype sets the tone and manner for a clear, easy, and memorable.
dcresearch Twitter Cover
dcresearch Twitter Cover
"Hyesun has been excellent with project-related communications. She usually answers questions right away, and offers sounds solutions. Hyesun has a holistic view into design, and she proposes creative ideas. Additionally she understands broader business environments."
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- Timo Oinonen, Founder, dcresearch
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